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Marketing/ Advertising policies and procedures
Marketing/ Advertising policies and procedures
Procedures for developing, approving and placing advertisement (0:12)
Reports and records policies and procedures
What record and reports to keep and for how long (1:29)
How to secure records (0:28)
Marketing Guidelines: Branding
Logo and logo use (1:22)
Brand colours (0:38)
Typography (0:16)
Voice (0:58)
Photography (0:45)
Video and audio (0:36)
Illustration and iconography (0:27)
Marketing Guidelines: Marketing
Target Market/audience (1:32)
Forms of marketing and promotions (1:00)
Social media (1:23)
Google business (1:25)
Shopping promotions (4:04)
Partnerships/sponsorships (0:25)
Public relations procedures (0:17)
Physical Collateral/Merchandise (0:21)
Community activities and competitions (0:46)
Email marketing (0:54)
Website (0:25)
What record and reports to keep and for how long
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